Nicole Bellock

Welcome to the Nicole Bellock State Farm Insurance Agency in Reedsburg, WI!

October is Fire Prevention Month! It’s a great reminder to test smoke detectors, review your family’s emergency plan, and make sure your home insurance coverage is up to date.

Being a Good Neighbor matters here. From your first conversation with us, our goal is to make insurance feel approachable, clear, and supportive. We take time to listen, walk through your options, and help you choose coverage that fits your life.

Our process is built around thoughtful conversations, attention to detail, and genuine care for the people we serve. I’m proud to work with individuals, families, and small business owners throughout Reedsburg, Loganville, Rock Springs, North Freedom, Ironton, La Valle, Mauston, Baraboo, Lyndon Station, Wonewoc, and surrounding communities.

We’re licensed to provide insurance in Wisconsin, Illinois and Iowa, and we’re honored to be a local resource people can return to as their needs change.

Whether you’re looking into Auto Insurance to stay protected on the road, Home, Condo, or Renters Insurance to help safeguard where you live, or Life Insurance as part of preparing for your family’s future, we’re here to help explain your options and answer questions along the way.

We also offer Health Insurance products to support everyday well‐being, along with Business Insurance for contractors, retailers, restaurant owners, and other small businesses in our area.

Meet our Team:

A little about Nicole Bellock—I grew up near Oshkosh, WI, and graduated from Mauston High School before earning degrees from the University of Wisconsin‐Baraboo/Sauk County and the University of Wisconsin‐Madison. Since 2005, I have called La Valle home, where I live with my husband Shaun, our children, three dogs, and a cat. When we’re not working, you’ll usually find us boating on Lake Redstone, taking motorcycle rides, or hosting gatherings.

Community involvement is important to me. I serve as Co‐Chair of Distinctly Downtown Reedsburg and am a member of the Butterfest Committee and the Reedsburg Players board of directors. Supporting local businesses and helping make Reedsburg a great place to live, work, and play is something I truly enjoy and value!

Airika Fanta and her husband live with their daughter and son near New Lisbon. They have a small homestead with a garden and chickens. They are a busy young family participating in dance and Girl Scouts. Airika has taken on the role of co-leader for her local Girl Scouts troop and she takes care of all of our "behind the scenes" work!

Bracen Brandt is our newest team member! Bracen lives near Rock Springs on his family's farm, where they are 4th generation sheep farmers. Their family loves to show sheep and pigs from county to national shows in their free time. He graduated in May of 2026 from the University of Wisconsin – River Falls with a bachelor’s degree in Agricultural Business. He is excited to come back home and is ready to work with you to protect the things that matter to you most!

Lark May lives near La Valle with their family and partner. They enjoy online gaming, watching movies and going to concerts. They have 3 dogs, 1 cat and 2 ferrets! Lark is working as our receptionist so they will be here to greet you when you visit our office and also takes care of all of our billing and claims.

Lisbeth (Libby) Desimone lives here in Reedsburg with her husband. Together they have 5 children, 7 grandchildren, 3 dogs and 2 cats. Libby's goal is to "protect Reedsburg one household at a time". She has a strong work ethic, a passion for customer service and loves being involved in her local community. Her family also loves fishing and boating and playing darts.

Nicole Lloyd lives in Reedsburg and has 11 years of insurance experience helping protect people across all 50 states. She grew up between Marquette and Washara counties, raised her family in Florida, and loves visiting her grandchildren and traveling. She holds the AINS designation from The Institutes and is working toward the AIC designation. She recently acquired her Life and Health licenses and would love to help you with all of your insurance needs!

Norma Jean LeMoine lives just outside of Reedsburg. She has 3 adult sons and loves spending time with her grandchildren. Norma is also a motorcycle enthusiast! She is the one who will be calling you to wish you a Happy Birthday and to set your policy review appointments.

Stop by, call, or click today to see how we can simplify insurance. Thank you for considering us for your insurance needs. We look forward to the opportunity to serve you!