Welcome to Nicole Bellock State Farm Insurance Agency in Reedsburg, Wisconsin!
Being a Good Neighbor means more than providing insurance. It means taking the time to understand what matters most to you and helping you protect it.
At Nicole Bellock State Farm, we believe insurance should start with a conversation, not just a quote. Our team takes pride in getting to know our customers, understanding their needs, and helping them make informed decisions about their coverage.
Whether you're purchasing your first home, adding a new driver to your family, starting a business, or planning for the future, we're here to help you navigate life's changes with confidence. We take the time to explain your options, identify potential coverage gaps, and help you understand how your insurance can work together to protect what matters most.
Proudly Serving Reedsburg and Our Surrounding Communities
We're proud to be part of the Reedsburg community and believe strong relationships are built through integrity, and genuine care. Our agency serves individuals, families, and small business owners throughout Reedsburg, Loganville, Rock Springs, North Freedom, Ironton, La Valle, Mauston, Baraboo, Lyndon Station, Wonewoc, and surrounding communities.
We're licensed to provide insurance in Wisconsin, Illinois, and Iowa, combining the resources of State Farm with the personal attention of a local team that values lasting relationships.
Insurance Protection for Every Stage of Life
Our team helps customers explore a variety of insurance options, including:
Auto Insurance: Helping you understand your liability coverage, deductibles, and options for protecting yourself and others on the road.
Homeowners, Condo, and Renters Insurance: Helping protect your home, personal belongings, and financial well-being.
Life Insurance: Helping you consider how your family would manage financially if the unexpected happened.
Specialized Health Insurance Options: Exploring additional protection options for certain unexpected medical expenses and financial needs.
Business Insurance: Helping local contractors, retailers, restaurant owners, and other small business owners understand coverage options for their operations.
Our Commitment to You
We don't believe in simply quoting what you ask for. We believe in asking thoughtful questions, listening carefully, and helping you discover what you may need.
Our goal is to be more than the agency you call when you need insurance. We want to be the team you lean on when life changes, questions arise, or you need someone in your corner.
People First. Integrity Always. Community at Heart.
That's what being a Good Neighbor means to us.
Meet our Team:
A Little About Nicole Bellock
I grew up near Oshkosh, Wisconsin, and graduated from Mauston High School before earning degrees from the University of Wisconsin–Baraboo/Sauk County and the University of Wisconsin–Madison.
On March 1, 2021, I opened my State Farm agency in Reedsburg, Wisconsin, with a goal of building lasting relationships, helping people protect what matters most, and making a positive difference in the community I serve. Being a State Farm agent allows me to combine my passion for helping others with my commitment to providing personalized service and guidance.
Since 2005, I've called La Valle home, where I live with my husband, Shaun, our children, three dogs, and a cat. When we're not working, you'll usually find us boating on Lake Redstone, enjoying motorcycle rides, or hosting gatherings with family and friends.
Community involvement is especially important to me. I serve as Co-Chair of Distinctly Downtown Reedsburg and am a member of the Butterfest Committee and the Reedsburg Players Board of Directors. I truly enjoy supporting local businesses, building connections, and helping make Reedsburg a great place to live, work, and play!
For me, being a Good Neighbor isn't just about insurance. It's about being part of a community, building relationships, and being someone people know they can count on.
Airika Fanta and her husband live with their daughter and son near New Lisbon. They have a small homestead with a garden and chickens. They are a busy young family participating in dance and Girl Scouts. Airika has taken on the role of co-leader for her local Girl Scouts troop and she takes care of all of our "behind the scenes" work!
Bracen Brandt is our newest team member! Bracen lives near Rock Springs on his family's farm, where they are 4th generation sheep farmers. Their family loves to show sheep and pigs from county to national shows in their free time. He graduated in May of 2026 from the University of Wisconsin – River Falls with a bachelor’s degree in Agricultural Business. He is excited to come back home and is ready to work with you to protect the things that matter to you most!
Lark May lives near La Valle with their family and partner. They enjoy online gaming, watching movies and going to concerts. They have 3 dogs, 1 cat and 2 ferrets! Lark is working as our receptionist so they will be here to greet you when you visit our office and also takes care of all of our billing and claims.
Lisbeth (Libby) Desimone lives here in Reedsburg with her husband. Together they have 5 children, 7 grandchildren, 3 dogs and 2 cats. Libby's goal is to "protect Reedsburg one household at a time". She has a strong work ethic, a passion for customer service and loves being involved in her local community. Her family also loves fishing and boating and playing darts.
Nicole Lloyd lives in Reedsburg and has 11 years of insurance experience helping protect people across all 50 states. She grew up between Marquette and Waushara counties, raised her family in Florida, and loves visiting her grandchildren and traveling. She holds the AINS designation from The Institutes and is working toward the AIC designation. She recently acquired her Life and Health licenses and would love to help you with all of your insurance needs!
Norma Jean LeMoine lives just outside of Reedsburg. She has 3 adult sons and loves spending time with her grandchildren. Norma is also a motorcycle enthusiast! She is the one who will be calling you to wish you a Happy Birthday and to set your policy review appointments.
Stop by, call, or click today to see how we can simplify insurance. Thank you for considering us for your insurance needs. We look forward to the opportunity to serve you!
